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Good for you, better for the planet.

Our mission as a label is to bring change and awareness to the human and environmental issues within the fashion industry while creating sustainable soft dreamy bamboo underwear that’s both rejuvenating and empowering.

Our Mission

At HARA we aim to use the platform to bring change. We have teamed up with the Environmental Justice Foundation to support their projects in remote areas of the world that are under environmental stress.

Profits from every purchase go to EJFoundation. Help HARA help the Earth.

"I’ve been having a difficult time finding a non padded wireless bra that is also eco friendly and this one exceeded my expectations."

- Autumn from California, United States

"The bra is also flattering and supportive. It is weightless which, to me, means that it feels like I am not wearing a bra compared to how my other bras wear."

- Selenne Martinez from Sacramento, CA

HARA The Label