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Our mission as a label is to bring change and awareness to the human and environmental issues within the fashion industry while creating sustainable soft dreamy bamboo underwear that’s both rejuvenating and empowering.

Our Mission

At HARA we aim to use the platform to bring change. We have teamed up with the Environmental Justice Foundation to support their projects in remote areas of the world that are under environmental stress.

Profits from every purchase go to EJFoundation. Help HARA help the Earth.

"I’ve been having a difficult time finding a non padded wireless bra that is also eco friendly and this one exceeded my expectations."

- Autumn from California, United States

"The bra is also flattering and supportive. It is weightless which, to me, means that it feels like I am not wearing a bra compared to how my other bras wear."

- Selenne Martinez from Sacramento, CA

HARA The Label

Meet the bamboo clothing store that loves your body and the planet. Born from a dream to make better, more sustainable fashion, HARA makes effortlessly soft comfy undies, bras and bamboo clothing for a better future. Created with natural plant-based dyes from sustainable materials and using ethical production methods in Australia, HARA is the women’s bamboo clothing you can truly feel good about. 

Discover women’s bamboo clothing in Australia

HARA started from a seed. An idea to make bamboo clothing in Australia that cocoons the wearer — empowering them to feel weightless and carefree. Supported by a commitment to sustainability, reduced waste and better ethics, our collection of women’s fashion now includes comfy basics and easy separates that fit to the contours of your body. Soft and delicate, every garment from HARA fits and flatters without constricting your body’s natural movement — it almost feels like a second skin. 

Whether you’re looking for delicate and weightless bras, super soft undies, loungewear in a range of shades inspired by nature or antibacterial sportswear that feels great, you’ll find it all in HARA’s online boutique. 

Women’s bamboo clothing made for every body

As well as our innovative approaches to material selection, sustainable design and ethical production, HARA is committed to offering fashion to all women, no matter what shape or size you may be. Our entire collection is available in inclusive sizes from XS - 5XL and our separates are designed to celebrate your body’s natural beauty. 

The apparel industry is one of the earth’s biggest polluters. At HARA, we’re doing our part to reduce that carbon footprint, creating garments that are designed to be loved and to last. Our dream at HARA is to create a completely transparent supply chain that all happens in one place. From the way we run our production team to the care we take in selecting the right natural dyes and flattering cuts for each of our designs, we’re taking a slower, more considered approach to fashion. We hope you’ll enjoy and treasure each of your HARA pieces for years to come.

FAQs

What does HARA mean? 

The word HARA means green in Hindi. To us, it symbolises our mission to care for the earth and create garments that are truly sustainable. As a label, HARA means empowerment, sustainability and education. We’re seeking to produce pieces that are as beautiful and soft as they are ethical and good for the planet. Along the way, we want to rejuvenate the earth as much as possible.  

What makes bamboo clothing special?

Bamboo fabric is an amazing material that is perfect for soft and comfortable lingerie and loungewear alike. Because the bamboo plant is fast-growing and doesn’t take up much land, it makes a great sustainable source for clothing manufacturing. Unlike cotton, it doesn’t require extra watering beyond rainwater and it can be cultivated without the use of pesticides, insecticides or fertilisers. 

The process of turning bamboo plants into fabric is done by using non-toxic solvents and an eco-friendly, closed-loop system. Every HARA garment is made using only organically grown raw bamboo and is OEKO-TEX 100 certified which guarantees that no harmful chemicals are used in its production. We think all of this makes it pretty special. 

What does bamboo clothing feel like?

Bamboo material is incredibly soft and gentle, making it a great option for garments worn close to your body, like bras and undies, loungewear and sportswear. It’s also hypo-allergenic, so those with sensitive skin and eczema won’t be irritated wearing it. As well as feeling silky and smooth, bamboo clothing is naturally antibacterial and antifungal even after multiple washes, so your bamboo garments resist odours. You’ll love the feeling of the neutrally charged fabric which stops clothes from clinging, too.